A positive attitude, the ability to adapt to change, and the willingness to learn from failure . . . these are all good markers of a successful person.

Surviving The Shift Book 3D

In Dr. William F. Pickard’s new book, Surviving the Shift, this is exactly what he provides. As one of the country’s most successful Black entrepreneurs, Dr. Pickard knows a thing or two about overcoming failure and mistakes to become an extraordinary entrepreneur. In this book, he details the highs and lows of his entrepreneurial evolution and offers seven proven principles for embracing change and building wealth.


William F. Pickard, Ph.D., is the founder and executive chairman of Global Auto Alliance (GAA), GAA New Ventures, comanaging partner at MGM Grand Detroit Casino, CEO of Bearwood Management, and co-owner of five Black-owned newspapers, which evolved into Real Times Media digital and print marketing.

Pickard’s fifty-year entrepreneurial career began as a McDonald’s franchisee. Since its founding in 1989, GAA has generated more than five billion dollars in sales with eight plants in the US and Canada, servicing corporations such as Boeing, Mercedes-Benz, General Motors, Delphi, Johnson Controls, Starbucks, The Home Depot, and Merck & Co. pharmaceuticals.

He is a philanthropist, supporting education at colleges and universities including Western Michigan University, The Ohio State University, Florida A&M University, Spelman College, Clark Atlanta University, Morehouse College, and others.

Among his honors are the Morehouse College 34th Candle in the Dark Award for Entrepreneurship and Philanthropy, the Michigan Lifetime Humanitarian Award, and the Michiganian of the Year Award for his business success, civic leadership, and philanthropy. Dr. Pickard holds a bachelor’s degree from Western Michigan University, a master’s degree from the University of Michigan, and a Ph.D. from The Ohio State University.

Surviving the Shift will teach you how to:

Develop positive vision and attitude.

Prepare for opportunities.

Understand that financing is not that difficult.

Build good relationships.

Choose a team with the right talent and skill set.

Learn from failure.

Cultivate strong faith.

Surviving The Shift

This book is your road map, and Dr. Pickard has equipped you with everything you need for your journey.

A positive attitude, the ability to adapt to change, and the willingness to learn from failure . . . these are all good markers of a successful person.

Successful entrepreneurship requires a shift in thinking, planning, and doing. It requires avoiding the many pitfalls people often face in business. 

What The Readers Say

 An Extraordinary Book from a Super Extraordinary Human Being.

Cathy Hughes, Founder and Chairperson, Urban One

What The Readers Say

 His book is a must-read for anyone who wishes to learn the lesson of how to do well while also doing good.

Marc H. Morial, President and CEO, National Urban League

What The Readers Say

I was fortunate to work under Dr. Pickard’s tutelage as an employee and later as a community leader. The wisdom and life lessons he shares are transformative.

Judge Greg Mathis, Warner Bros. Productions

What The Readers Say

 Dr. Bill Pickard gives the best tools for business success all in one place. I watched Bill survive the shift! This is the action guide you will never be without as you move through business, academics, and life. Embracing change and building wealth are your expected results. 

Dr. George T. French, President, Clark Atlanta University

What The Readers Say

 A must-read for anyone interested in starting their own business or being successful working for corporate America.

Dennis W. Archer, Chairman & CEO of Dennis W. Archer PLLC, Mayor of Detroit (1994–2001)

Surviving The Shift Book 3D

Surviving The Shift

© 2023. Bill Pickard. All Rights Reserved. Surviving The Shift.